JOE MEDIA GROUP

LOGO REFRESH

 

I had the fantastic opportunity of working with Joe Media Group to celebrate their 20th anniversary in style! Bringing a bold new look to the organization's brand style. 

​

This project led to the development of a custom logo typeface for Joe Media Group; the letters designed to elicit stability with a mix of playfulness evoked by the group themselves. The new logo includes a red dot shape as an homage to the tenure of the brand's original logo while also merging with the "O" to imply the shape of a camera lens and recording light. This was included to describe the brand's main focus in a subtle and clever format.