LAST CLASS BASH

ART DIRECTION & MARKETING

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Relevant Skills and Experience:

• Production of versatile content to be used across numerous channels (ie. digital screens, social media, print, and apparel) while under pressure from a constrained planning timeline.

• Effective communication with external stakeholders and partnerships to ensure their brand identity is conveyed effectively on our promotional programming.

• Collaboration with talent agencies, booking specialists, and production managers to ensure the decided art direction of the show is maintained and properly represents the performers as well as the experience.

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Last Class Bash is a unique music festival taking place in early April to celebrate the end of the academic year for students at the University of Lethbridge. Involving a much smaller team, the entirety of the show's visual experience is under my prerogative. The general theme of the event changes every year, allowing for an exciting challenge of visually representing the vibe set by the performers playing the event. It's all about representing the experience.